Not only is the plant-based population growing like crazy, we now have the ‘plant-curious’. The movement is about more than just food that’s tasty and healthful, brands need to align with the consumer’s core values.

Sweet Earth wanted to do something about its lackluster entry into the category. Nestlé® took a step back, spoke with its audience, and made significant changes. With so many newcomers securing valuable retail space, Sweet Earth was ready to make a comeback.

We presented several concepts. This was my favorite.