Think way back to 2016. Barack Obama was in the White House and iced coffee wasn’t really a thing yet. How’s that for context? Summer was looming and Target was concerned that their refrigerated creamer section would lose foot traffic. Coffee-mate sales reps wanted to save the season, and we delivered.

We connected the morning cup of coffee to seizing the bright, sunny days ahead. Through a partnership with five social media influencers, we drove shoppers with varying lifestyles into Target for 10 limited-time custom bottles. The influencer content, along with morning cups of coffee, inspired shoppers to live out loud that summer.