Parents have so many toy options to choose from, how could we tip the scales in LEGO’s favor? When we found the following tidbit, we knew we were onto something:

Sure, choosing a LEGO toy is good for a kid’s creativity, but we decided interrupt the online shopping experience with a creativity quiz which, duh, adults fail. But no worries, choose LEGO and we’ll give you a modern way to get your own juices flowing again.

It was an added bonus that every parent knows they’re going to end up stepping on the things anyway.

At the age of five, we use about 80% of our creative potential. By age 12, creative output has declined to about 2% and stays there for the rest of our lives. (CreatingMinds.Org)