PERRIER® All Day
Bless Perrier’s heart, the brand wants to own the midday for Millennial ‘proactive achievers.’ It also has a strong belief that its signature bubbles should be leveraged to be just the ticket. So we dug in. Once we found this data point, we knew where to take it:
An exploration of creative platforms with activations followed, along with plenty of Perrier to fuel the fire. Those bubbles do have a little magic, after all.
America has become such a work-obsessed society that we tend to shun the notion of taking a break. But we need the energy from calories and hydration for our minds to function at their best. (Dr. Michael Woodward, author of THE YOU Plan)
