In 2020, S. Pellegrino sparkling waters were delisted at Walmart. As the brands started to claw their way back in an extremely competitive category — our retail client came to us with a challenge for Q4. How could we stand out when there are more affordable options?

This audience loves to bring people together over food. Since Essenza® sparkling water is all about enjoying premium flavor combinations paired with a menu, we came up with a stunt that would put us on hostess shopping lists during the holidays.